Smoothing On Up

Courage. Honor. Integrity. Nice traits if you're hoping your life story will be turned into an inspirational movie, but completely unhelpful with the important stuff, like short-term relationships with women, and long-term relationships with bartenders. The trait that can help: smoothness, best practiced in conjunction with notoriously smooth Jose Cuervo Silver.

Clean, crisp, and colorless, with a warm...well, smooth finish, this brand new Cuervo offering's best taken as a chilled shot, by men who coast through life unafraid to wear a jaunty, invisible yachtsman's cap, even if they've never set foot in the water. Naturally, such a man wouldn't be averse to indulging in a bit of gamesmanship to maintain his relaxed course. An easy move to get you started: The Fray Job: Theoretically, in credit card roulette, all participants have an equal shot at getting burned, but when a card's disfigured by frayed laminate, the waiter's fingers tend to notice, and act accordingly. Covertly fraying another diner's card can leave you sitting smoothly, and some other guy sitting poor.

Of course, it's important that no one know that you put any effort whatsoever into maintaining your lifestyle. As far as they're concerned, your golden existence is due to a combination of being blessed from above, and a taste in tequila so refined, it's an inspiration to us all.

It's more important than you can possibly imagine that you find out more about new Jose Cuervo Silver at

Please Enjoy Our Smooth Taste Responsibly JOSE CUERVO ESPECIAL Tequila. 40% Alc/Vol. ©2009 Imported and bottled by Heublein, Norwalk, CT under license from the trademark owner.