Certain things are best enjoyed raw, like sushi, WWF Monday nights, and anything Ol' Dirty Bastard ever "liked" on Facebook. Giving dudes clothing the way they like it, Raw Denim
Almost completely ignoring its namesake to stock a huge variety of men's duds, Raw's an edgy shop outfitted with a massive distressed wood counter/cabinet, zebra-skin seats, and a black leather rug, started by a lovely blonde who describes the shop's feel as "Southern rock", which is way less likely to eat Doozer structures than residents of the Fraggle type. For the rock-iest look, there're contrast-cuff button-ups from Montreal-based Bertigo, car-racing-inspired short- and long-sleeve tees and hoodies from Cali's Johnson Motors, and flashy jeans from brands like Taverniti, Rich, and Robins, which Batman often wedges himself into when his own are in the wash. Casual-er garb includes slim jeans from 1921, plaid button-ups, leather hoodies & dark loose-fitting denim from 7 Diamonds, plus khakis, polos and woven s/s button-ups by Blue Chair Bay from country singer Kenny Chesney, who says his (actually cool!) line's for "when you've got nowhere to go and nowhere to be" -- also a great way to describe Saturday night night after telling people you like Kenny Chesney
For the grand opening, there'll be denim giveaways plus free cocktails, beer, and wine. In future weeks/months they'll be getting in hats, belts, boots, and even mewelry from King Baby, which you could end up fathering if you keep likin' it like ODB.