In business, higher education's an asset, but without that all-important Real-World Experience you won't be prepared for potentially crippling incidents like capricious demands for term re-negotiations, much less Puck eating peanut butter straight from the jar. Getting real-world experience while making you look real good, the guys running Sole Fresco
Sole's a family-owned, hip-hop influenced streetwear boutique that's also serving as a non-academic proving ground for a pair of cousins currently attending business school; under their guidance, the place has taken on a clubby vibe created by dark hardwood floors, displays accented by color-changing light fixtures, and a pristine white checkout area resembling a bar-top, except scattered with accessories and designer toys instead of squeezed limes and your phone number. To outpace the pack they're carrying plenty of exclusives, notably Japan/NYC synthesizer Rocksmith, with charcoal gray and black/red plaid buttondowns, plus tees like a teddy bear in a wife-beater alongside "Sensitive thugs all need hugs" -- a line that, were Jay-Z a sorority girl, might be followed with a rhyme about Uggs...or ranch sauce! Other solely-in-Sole brands include aggressively sarcastic Mighty Healthy tees like "The World Is Yours (But It Should Be Ours)"; kicks from Italophile shoe-maker Gourmet including the lizard-printed leather "Nove"; and futuristic wares from Nooka, from polyurethane belts to confoundingly faced watches featuring 12 colored hour bubbles and a line signifying minutes -- adding "I'm just too fashionable" to a tardiness-excuse list that once ended with "kidnapped, thrown in back of Brandon Collins' Sebring".
Not to be dissed, big-name collections are also in full effect, like Mishka's off-the-wall tees of arcade screenshots and giant cartoon eyeballs, and the 2010 collection of logo hats and denim from Crooks and Castles -- because in the Real World, that's who gets the castles, while the well-intentioned just get Pucked.