Spirit guides can serve so many functions: they can help you find your confidence, or defeat an enemy, or just be your imaginary friend, which you'll definitely need if you have no confidence and a ton of enemies. Spirit-guided towards a laid-back men's boutique, the quintet behind Stag
Headed up by five Austin guys with design and retail backgrounds, Stag's a loft-style space done up in a light lodge motif, and trading in casual American fashion; the place is lorded over by a painting of the founders' "spirit guide", Chief Joseph, whose legendary expertise in the art of cunning retreat represents, albeit tongue-in-cheekily, their own store's escape from the mortal dangers of snooty metrosexuality. Comfortably old-school selections include Oxen jeans (carpenter, double-knee, 5-pocket), logger-inspired Pendleton flannels, classic oxfords and sports coats from RRL, and a finely curated selection of vintage: denim jackets, chambrays, pea coats, and work boots, because it's always good to put yourself in someone else's shoes
Because you're not always engaged in logging, Stag also offers hipper wares from Penfield (down and wool vests), Life After Denim (red plaid smoking jackets, chinos, woven plaids), double-lined oxfords from Burkman Bros, and an exclusive line of graphic Ts (diagram of a pistol; teepee positioning instructions) from local screen printers Laser Wolf, clearly the inter-generational love child of two American Gladiators
Further necessities include shoes (PF Flyers, Clarks, Frye, Helm), original aviators designed for the USAF, belt buckles and wallets, apothecary items like shaving cream and cologne from Malin+Goetz and Musgo Real, and oversized coffee-table books (Led Zeppelin, 69 Blacklight Posters, America in Space). All fixtures and furnishings are for sale as well, so if you ever get any friends, they won't have to sit on spirit chairs.