The key to happiness is getting paid to do what you love -- which is tough unless what you love to do is get paid. Nick Cage is a genius. Loving drinking beer, and ready to get paid for it, Thirsty Planet Brewing Company.
Thirsty was co-founded by a guy who loves suds so much, he actually volunteered in breweries while ski-bumming in Vail; together with a former Hawaiian dive-shop owner, he's just launched a 10,000sqft West Austin facility and tasting room that'll churn out 100 kegs a week, capacity described by pretty much every fraternity as "just enough to get us through Tuesday!", because college is awesome. The liquid gold comes in three forms: the seriously hoppy Buckethead IPA, whose initial sweetness is followed with a bite of bitter, the light-bodied Yellow Armadillo (50/50 malted barley and red hard winter wheat), and the sweet, malty Thirsty Goat Amber, part of whose proceeds'll go to charities -- so when urging friends to drink faster, just yell "Help! Help! Help!". So far, the goods are available in tap-dens like Draughthouse and Flying Saucer, dives from Nasty's to Black Sheep Lodge, restos including Red's Porch and Jack Allen's Kitchen, and even Houndstooth Coffee -- a tacit admission that caffeine buzzes kind of suck.
The brewery's so new that fire marshals haven't even had a chance to wet their whistles, but they should be open for tours and tastes in the coming weeks. Until then check out the video above for a quick walk-through -- after which, you will emerge Knowing. But not paid.