It's that time of year, when America's favorite unofficial holiday gives the nation license to drink irresponsibly on Sunday night and turn into marketing experts.

Still with the music videos?

When I started watching Vanderpump Rules in 2013, I shared the opinion of most viewers: Jax Taylor, the SUR bartender who doesn't really know how to make any drinks but does know how to pick up women, is a lying sociopath who's intensely fun to watch.

This story contains major spoilers for Netflix's YOU Season 2, including a detailed discussion of the end.

This story contains major spoilers for Uncut Gems.

When Apple announced that one of the first original series on the tech company's streaming service, Apple TV+, would be a show about Emily Dickinson — "Emily’s coming-of-age story — one woman's fight to get her voice heard" — my reaction was — "LEAVE EMILY ALONE!!!" She's been through enough!

Against all odds, the Starks wound up doing pretty well for themselves.

Say this about Daenerys Targaryen, Mother of Dragon(s): She went out on top.

After weeks of fans crying out for Daenerys Targaryen to figure out a way to use her dragons in massive battles, or at the very least not fly them into preventable death by massive spear, Dany obliged.

And then there was one.

What happens when you mix Game of Thrones, the pop-culture phenomenon that has captivated the world thanks to its sex, violence, political machinations, and dragons, with Quora, the crowdsourced Q&A platform for people who think they're too smart for Yahoo!

Netflix, the streaming company that has invaded your home, served you algorithm-tailored images, spent billions on original movies and series, autoplayed trailers against your wishes, and inspired a viral challenge is now asking for something in return for all it's given the world.