Sother Teague

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Find the best spots daily to eat and drink in hipster neighborhoods. Hit the roof, drink a beer and eat delicious at top-tier restaurants. Plan your nightlife adventure with maps and reviews of unknown micro-brews, rooftop parties, and independent drink.

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When you step into a cocktail bar, your first thought probably isn’t “I bet there’s a lot of subtle psychology at work here!” -- but there is, and it’s all designed to give you the best experience possible.

The psychology of the cocktail bar

Shutterstock / Jennifer Bui

As with any movement, there will always be imitators just trying to make a quick buck off of the gullible or easily fooled.

Sother Teague’s Recent Articles

The psychology of the cocktail bar

When you step into a cocktail bar, your first thought probably isn’t “I bet there’s a lot of subtle psychology at work here!” -- but there is, and it’s all designed to give you the best experience possible.

How to tell you're in a fake 'craft cocktail bar'

As with any movement, there will always be imitators just trying to make a quick buck off of the gullible or easily fooled.