Since it basically goes bad the minute you pop the cork, opening a bottle of wine's a risky commitment, and that's even before you agree to stop sleeping with all those other wines. Allowing you to keep on corking the field, The20.
Just launched for consumers after about a year of being available in restaurants, The20 is a wine delivery system that's kind of like an in-home cask for high-end, small vineyard-made boxed wine, packaged in a unique way that allows it to stay fresh for about a month, which is more than three times as long as Doug E. managed to. To get the process moving, you first order a cask -- essentially, a classy red oak/stainless steel box w/ a tap-like handle; then, order up your choice of vino, all of which comes from carefully vetted North-and-Central-Coast wineries that make less than 5,000 cases a year; then said vino is delivered in 3L (4 bottle) shipments in proprietorially designed, ecologically friendly, triple-laminate bags that avoid contamination, prevent oxidation and are unable to get corked, even if they watch like six seasons of Life Goes On. In case you don't want to do the choosin' yourself, they've got a wine-of-the-month club, and if you're worried about committing to that much vino at once, if you don't like the wine, for no charge they'll swap it back for something else, though good luck getting them to trade back that Upper Deck Carney Lansford.
Though for now their service is only available in CA, soon it'll be going nationwide, at which point pretty much everyone can start thinking with their pinot.