Casual organic clothiers Loomstate have completely invaded the Beverly Hills boutique, injecting it with summer via projection-screen surf vids, wall paintings of seagulls, and a display of custom boards. For the next six weeks, 9 will stock Loom's full summer line, everything from super-soft polos to color-blasted boardshorts, plus sunglasses from Encinidas Raen and watches from Nixon, who frequently use rubberized bands to eliminate the need for a break-in.
