The search for the world's most comfortable clothes gets a brick n' mortar

Published On 11/20/2009 Published On 11/20/2009
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1. Splendid 111 S Robertson, Los Angeles, CA 90048

Just opening its first (oak-floored, sky-lit) shop today, Splendid's an ultra-comfy casual clothing company founded by a guy who spent years on a compulsively precise quest to find the world's most comfortable and color-absorbing tee yarns, which always wind up in the same, long story about mustard stains.