It's always a challenge to put your money where your mouth is, unless you're ten, and that sack of golden coins isn't going to eat itself. Now a team of time buffs is stepping up to sell the goods they've hailed, through the Dezeen Watch Store
Having written about bleeding-edge design for almost half a decade, online mag Dezeen have decided to financially entwine themselves with their most lauded tickers by vending a selection of the coolest, most eye-catching, and "hardest to find", which is always hilarious when it ends up being right there on your wrist.
Straight out of London are Michael Young's retro, steel-cased/velcro-strapped PXR digitals, the classically minimalist Uniform Wares 200 series, and Mr Jones' "The Accurate" (whose hands read "remember you will die") and "Average Day", with numbers replaced by suggested activities, like TV, Social Life, and Wash (apparently this one's not so accurate).
Going further afield nets oddly abstract selections from Milan's Denis Guidone (hands represented by three dots, or a curlicue), as well as chunky pieces from Sweden's Void, including one that obscures the upper hemisphere and displays time entirely in the lower, perfect, because men love watching bottoms.
They'll be slinging the arm-adornments from "the first in a series" of pop-ups starting today and running all weekend at Bloombsbury Superdesign, as well as launching online from next week, where watch lovers will feel like kids in a candy store -- appropriately, as the gold will hurt coming out.