Some say the Heisman's decided by individual talent. Others claim it's team success that guarantees Downtown Athletic glory. They're all wrong, because this year, college football's most prestigious award will be determined by anonymous butts: Booties-4-Booty. Started up by a real estate man/superfan, B4B's an online campaign to raise the profile of USC's John David Booty -- by posting pictures of his female supporters' booties. It's a no-brainer concept: women clad in bikinis, tight jeans, etc, send in faceless pics of their backfield, preferably accompanied by supportive phrases like "Booty Licious", "Nice Booty", or "Check Out My Badonkadonk! (Who is John David Booty?)". Visitors can leave comments, and vote on their favorites, hopefully displaying wisdom commensurate with that which, come December, will propel JDB into the pantheon of Bush/Leinert/Palmer/Allen/White/Garrett/Detective Nordberg. Booty-centric as it is, B4B's not all about tush: the pics link to the Heisman Pundit website, which offers concise odds assessments on all the 2007 candidates. But since none of them have anatomically suggestive names, they'll have to rely on talent and team, resulting in the ultimate indignity: getting spanked by Booty.