Published On 08/11/2010 Published On 08/11/2010

Because you can't sleep on a hammock forever, this just launched online company (straight out of Needham from a third generation mattress guy) lets you spend your Saturdays somewhere other than riding M.O.M. at Jordan's by customizing a pimp mattress online: simply walk through an easy seven-step series of prompts letting you choose the right size, support, softness, and setup, which can also be easily accomplished by calling something Chilly Cow.