As a kid, you'd do anything to avoid being called a geek, from deliberately tanking a social studies quiz to deliberately performing poorly on the SAT, to deliberately only getting into your safety school (ugh, Williams), to deliberately getting average grades there, to deliberately not finding a job after school, so you could deliberately move back in with your parents. How cool are you!?! Helping you proudly embrace that nerd you tried so desperately to hide, GeekUnique. Billed as "geekery for the masses", GU's a straight outta Harwinton, CT online purveyor of handcrafted "one-of-a-kind iPhone/iPod docks and other cool geek schwag" that cleverly juxtaposes old/new technology and is constructed from the likes of video game cartridges, controllers, and 8-track tapes, which have been collectively dubbed "bits that don't byte", also what the English call it when your STD test comes back negative. Upcycled rock docks made from throwback game controllers include the original iconic NES brick; the more modern NES Max released in 1988 w/ winged handles and a free-moving cycloid; and one crafted from a late 70s Atari 2600 Paddle, which is great if you're listening to the Pong Song. There're also docks crafted from classic NES game cartridges like John Elway Quarterback and Duck Hunt, along with others made out of vintage 8-Track cassettes including Cheap Trick's Live at Budokan, Billy Joel's 52nd Streetlife Serenade, and hometown favorite Boston's Don't Look Back, also general advice for living in Southie. And for totally made-from-scratch geekery, there's the Mario Brothers Warp Pipe dock made of wood/PVC, a series of 48x60in video game blankets (Frogger, Donkey Kong, Q-Bert), and a solid selection of bookmarks featuring programming slogans, games, and zombies called GeekMarks, which is also what all the playas at Williams called anything above a D.