It used to be that the only thing popularity got you was a cheerleader girlfriend, admiration from losers, a nice car, a good job, confidence in social situations, a fulfilled sense that you've lived a charmed life, and a penis the size of a road cone. But that was it. Now add extra cash to that list, thanks to Shortbord, launching today.
Straight outta the Hub from three former Fidelity investment bankers, Shortbord gets you paid for being popular by allowing you to selectively promote your favorite brands, charities, teams, etc. while surfing the web in exchange for winning cash/prizes, all without besieging your friends with annoying mass emails/status updates about how excited you are for the Somerville Day Center Fun Run, especially since you're not. Here's how it goes down: after creating your profile page, simply scroll through the list and choose something for which you harbor a deep conviction ('gansett beer, ASPCA, the Slap Chop, etc) and select its badge or "shortbord", or if you don't see one you like, make your own; like a new electronic puppy, these brand icons follow you around the Internet and can be embedded wherever you post content (F-book, Twitter, etc), and when people click on the 'shortbord', they'll get directed to your profile page and can either a) take advantage of special promos from that brand, b) follow your witty updates, or c) wish all of the quotes on your page weren't from Jimmy Buffet.
Once you're active, you can peddle as many different causes as you like in a feverish attempt to drive people to your endorsements, boost your 'influence' score, and compete w/ other promoters to climb the SB leader board -- all of which will help you make more scratch, which'll come in handy, since custom extended-crotch pants are not cheap.