With the right moves, you can sophisticate pretty much anything -- donning a blazer can get any outfit up to most restos' dress codes, and adding enough Richard Gere can refine even the most prostitutey Julia Roberts. Sophisticating even slacker surfers, The Smooth Company
Founded by an owner of Newport Beach boutique The Closet, and aiming to "bring the surf-apparel industry up a level in refinement", TSC re-imagines laid-back Cali habiliments by incorporating luxe, subtle stylistic upgrades (hoodie-jacket hybrids, button-up shirts sporting hidden zippers, etc) with a dash of vintage pimp (bad ass old man cardigans). The latest freshness commences w/ jackets like the black waxed cotton/nylon Spain 3/4 length w/ detachable hood; a heavyweight cotton black hoodie/jacket collab called Radd's Zip Up; and the 40s-esque, soft indigo denim, seven-pocketed Herringbone Gun jacket, named after the weapon designed to blast the flesh off herrings. They've also got button-ups like the cotton/nylon Weekender Plaid shirt (in black/turquoise, navy/royal, or shadow/ivory), a slim-fit cotton White Collared Pinstripe in felt blue w/ a hidden button placket, and the navy wool, five-button chillfully retro Fisher Cardigan, popularized by the inimitable Professor Gorton in his Breaded Seafood Studies lectures
If you insist on staying truer to standard surfsthetic, they've also got a variety of soft-combed cotton tees, including a line-print blue crewneck, a subtly textured Cool Guys v-neck, and a number called Faces, displaying what look to be high-contrast mug shots, proving that even when you're Nick Nolte, you can still get all Gere'd up.