The Smooth Company

Published On 03/10/2009 Published On 03/10/2009
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1. The Smooth Company 511 Tremont St, Boston, MA 02118

Founded by an owner of Newport Beach boutique The Closet, and aiming to "bring the surf-apparel industry up a level in refinement", TSC re-imagines laid-back Cali habiliments by incorporating luxe, subtle stylistic upgrades (hoodie-jacket hybrids, button-up shirts sporting hidden zippers, etc) with a dash of vintage pimp (bad ass old man cardigans).