Artists have long traveled to far-off places to rev their creative engines: Hemingway needed fascist Spain to create For Whom the Bell Tolls, while Bill and Ted needed an entire Excellent Adventure to avoid the disbanding of the Wyld Stallyns. Embracing their own bogus journey, Suniye.
Launched by two former Emerson students following an epiphanic month-long odyssey to India, Suniye (Hindi for "listen") is a line of tees celebrating the founders' diverse interests (sports, graffiti art, origami) by using the "fabric as the medium for storytelling" -- so, like a pre-shrunk, 100% ringspun super-soft cotton, machine washable...book. Highlights from the premier line include "Enjoy Every Moment", w/ a Casio watch on the back, and "Doc", w/ a green-lettered "The Doctor Is In" on the back lower left, and the C's coach decked out with a Red Auerbach-esque cigar, lab coat, and stethoscope -- for when osteoporosis finally catches up with Sam Cassell. Other offerings include the origamied "Paper Crane" (gray/blue, red/black), a creepy monkey-laden Indian skyline piece, and a collab with Hub-based graffiti artist Auks featuring his signature money tree and the tagline "Sometimes Money Does Grow On Trees", also Bernie Madoff's formal statement to the SEC.
For the Summer, Suniye plans on branching out into hoodies, jackets, fitted hats, and many more collabs, guaranteed to keep you stylin' even as your creative thirst leads you to seek inspiration on Euro Disney's Les Teacups yet again.