When you set out to create Fisker Automotive, what was the biggest personal risk?
It’s a huge risk to leave the whole establishment, to leave everything you know and love and set out on your own. And then to not only leave the establishment, but to go right up against it, that’s an extraordinary risk. On top of it being a new company, it was a new company, developing a new car, using entirely new and untested technology.
What we used in the Fisker Karma had never been on the road before in any significant capacity. We were using brand new suppliers that hadn’t even been in the automotive business before. Battery technology that had never been on the road. All of that was filled with risks, but that’s where innovation is born. You can’t plan everything perfectly because you’re creating something incredibly new. There is no playbook. The Fisker Karma was the first premium electric vehicle with a range extender. Nobody had done that before.