Audi’s name history is a little complicated and is not, contrary to popular belief, derived from the Auto Union days. It was founded by August Horch, as August Horch Automobilwerke, but through a series of mergers and buyouts, he couldn’t use his own name. The legend goes that while he was debating a new name, his son said “audiatur et altera pars.” It’s a Latin phrase meaning “listen to the other side,” and it's fundamental to the concept of trial by jury. It also has this nice coincidence: Audi means “Listen” in Latin, and loosely translates in German to Horch. Problem solved.