I'm sitting in the driver's seat of the brand-new Volvo S90, somewhere along one of Southern Spain's finest roads. I'm driving, but just barely. The car is handling the throttle and brake, as well as most of the steering.
There are many reasons this car is mightily impressive and important: it's the first car to come with city- and highway-capable, self-steering autonomous technology as standard equipment. It's critical for Volvo, because it's the rebirth of the Swedish safety maven's flagship sedan. At a base price of $47,945 after destination charges, the company is using the S90 specifically to lure buyers and lessees away from its competition: the BMW 5-Series, Mercedes E Class, Audi A6, and Cadillac CTS.
More subtly, it represents the hand of Volvo, very calmly and deliberately raising its proverbial middle finger squarely in the direction of Tesla, and what Volvo considers underdeveloped, irresponsible self-driving technology.