Bring the American wagon back to our roads. It's time.
A few examples of cool, modern American wagons exist -- the Dodge Magnum and Cadillac CTS-V Sport Wagon (shown) both come to mind, but both failed for two key reasons:
First and foremost, the childhood scars and residual disdain for wagons of the late 1970s through to the 1990s still prevents any real competition here in the US. That won't last forever, though: just as the early woodies evolved into the iconic station wagon that dominated the interstates, so too will today’s CUVs as drivers gradually migrate toward cars that have plenty of storage -- you know… wagons.
Second, neither car was really great; they were noble offerings, but their gestation period was during the manufacturer crisis -- they simply weren't as good as the European and Japanese competition. Now, the newest offerings from GM and Ford can compete toe-to-toe with the finest offerings from anywhere, and wagonized versions would need only the appreciation of the car-buying masses to succeed. With so much of our motoring history stuffed into the wagon's oversized luggage compartment, and so much of the buying public clearly wanting exactly the kind of practicality that wagons bring to the garage, that appreciation shouldn't be hard to spark anew.
It's time, people. Let's #MakeAmericaWagonAgain.
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