It's big -- bigger than comparable offerings from BMW, Mercedes, Audi, Lexus, et al., and to compensate for the inevitable mass that comes with size, Kia's offering a 365hp turbo V6. Performance features are squarely in line with its competition, too, with an electronically adjustable suspension, your choice of rear- or all-wheel drive, and a mechanical limited slip differential to help put the power to the pavement (something BMW's 3 Series doesn't even offer as factory option). Kia's also delivering plenty of tech, like a full-color heads-up display, lane-keeping assist, cross-traffic alerts, and a "Driver Attention Alert" system. While not the first of its kind, it's new to Kia, and it monitors your inputs as you drive, senses if your mind's wandering off, and beeps at you and recommends a break from driving if all signs point to you falling asleep at the wheel.
It makes sense. With so much invested in the car's looks, you wouldn't want it getting crunched up, would you?