What it says: Clean, prideful, fastidious, pure... or lives in a hot climate
"What is interesting, is that a lot of people who choose white like the idea that it's very clean. There's a kind of purity in the color white, and of course these are the people who are also fastidious, because in order to have a white car you've gotta keep it very clean [laughs] or else it doesn't look great.
"Now, obviously, some choices are made because of geographic location. If someone lives in the Southwest, where cars get hot, they might choose a white car because it just kind of goes with the temperature. But if we're talking personality, it's someone who likes to keep that car clean, takes a great deal of pride in their car, and makes sure it's seen by the rest of the world as a very clean car."