Some things you just know, like the fact that a Ferrari is fast and a Rolls-Royce is luxurious. Can you say the same about tires? What about a Kumho? Or a Douglas? If you answered, “Huh?” and, “I know Douglas! He eats donuts!" then you’re going to find this guide quite useful.
I used to liquidate over 10,000 vehicles a year, so I had to buy new sets of tires by the hundreds. Every manufacturer has a song and dance about why their tires are the best. Some use mascots, like the famed Michelin Man and Goodyear Blimp. Others hammer you on price, price, and price. Then comes the killer: the mounting, balancing, and tire disposal fees that can often exceed the price of a single tire. You negotiate a good deal, you think you’re in the clear, and then, bam! Another $80 sucked out of your savings account.