While the Bronco's return should satisfy an enthusiastic contingent of fans that have waited decades for its return, the Ranger's comeback being after just a brief hiatus makes sense for a variety of reasons. The Ranger has remained the No. 3 selling small truck in the world -- you just couldn't buy one in the US.
The reasons were fairly straightforward -- the international Ranger has simply been too close in size to the F-150 to sell here, and when US sales were at their nadir, there was little sense in finding a way to bring it back. Now, however, GM is making bank on the Colorado, and the Toyota Tacoma is enjoying quite a renaissance, making a ready-made case for the Ranger's return. Factor in lower gas prices, and rumors that the Bronco will be built on the new Ranger's platform, and rationale at play is all too logical.
The Bronco and Ranger were two defunct cars we desperately wanted to see make a comeback. Now if we can just get a Jeep Wagoneer.
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