If the just-revealed Model 3 lives up to the considerable hype it's receiving, Tesla has a particularly potent cocktail to offer its customers and shareholders: profits, quality control, and a unique customer experience that will finally give Tesla a tangible advantage over its competitors. But that's a big if, folks.
Despite the fact that Tesla is now closing in on over 300,000 pre-orders for the Model 3, there's no guarantee the marque's first true mass-market offering will be successful. Consumer Reports recently gave Tesla its black mark of shame for scoring a worse-than-average reliability rating, and other all-electric and hybrid competitors (Chevy Volt, Nissan LEAF, et al...) have already bested Tesla's much more expensive Model S in terms of owner satisfaction and overall reliability.
But all that aside, one thing is for sure. Even if the Model 3 fails -- even if Tesla fails -- many of the key ingredients that make the company so unique and newsworthy are, in all likelihood, going to completely change the way you buy any car, new or used, in the future.