Plus you can get a free European vacation out of it
Still not convinced? What if your custom order also included a trip to the car’s land of origin? Typically, "overseas delivery" programs allow you to travel to the factory for a key-handover ceremony (see above, at BMW Welt in Munich), stay over for a night, and then drive off with several weeks' car insurance -- at a price that's lower than the MSRP, and all on the automaker's dime.
This package applies to almost every vehicle in the lineup, so you don't have to order a six-figure luxury car to take part. Some companies, like Mercedes-Benz, offer a travel voucher toward a flight. BMW offers pickup of its cars in Europe, or at its Performance Center in Spartanburg, SC, where you can also get high-performance driver training as part of the deal. Volvo even provides round-trip flights. Think about it -- how much more would you appreciate your Volvo if you flew to Sweden to pick it up, and then had several weeks in Europe to enjoy it in its natural habitat? Then, you can track it while it crosses the ocean. You'll even see what ship it's on.