In the northern reaches of Finland, there exists a remarkably badass winter wonderland that is the real-world embodiment of every ethereal dreamscape you've ever seen. It's the type of place you'd swear was lost to mythology around the same time as Atlantis. The name stands in stark contrast to its reality: "White Hell" is actually heaven on Earth, a secluded hideaway located just outside of Ivalo, Finland, a couple hundred miles north of the Arctic Circle. The snow-frosted buildings look edible, reindeer frolic in the streets, and a group of Finnish guys enjoy the ultimate dream job: spending their days on a racetrack carved from a frozen lake in the shadows of Russian hills, driving 400hp Audis in the perpetual pursuit of better traction.
This is the world's northernmost testing facility. Nokian Tires built this place 30 years ago because, if you're going to stake your reputation on building the best winter tires in the world, you'd better be damn sure you test them in the harshest winters in the world.