This is the entry gate to White Hell. Passing through it for the first time I'm struck not by thoughts of Dante, but Spielberg: the theatrics are straight out of Jurassic Park. As legend has it, the White Hell name itself is an homage to the Nurburgring Nordschleife, famously nicknamed "The Green Hell" by Sir Jackie Stewart.
White Hell isn't really a secret per se, or Nokian certainly wouldn't have flown me and three other journalists all the way to Finland, camera in hand. But it isn't really advertised either, since the last thing Nokian wants is a bunch of enthusiastic car guys showing up at that crazy-cool gate begging for admission.