Apple is investing massively in cars anyway
It's not like Project Titan -- Apple's autonomous electric vehicle design project -- is much of a secret, considering the company has been hiring countless highly regarded automotive engineers. As the entire car industry moves toward tech, Apple needs to make a splash to convince the masses that it's serious about cars, and working on a daily basis with the Hondas and Mercedes of the world isn't a bad way to go about doing exactly that. Here's the really interesting part, though: whoever buys F1 will presumably have the ability to exercise a degree of control over the rulebook. Thus, Apple could be in a position to affect the direction of future research by major manufacturers. Think about that one.
The list of tech firms in F1 reads like a who's who of the industry
Well-known giants like Hewlett-Packard and Dell are heavily invested partners with F1 teams, as are the more insider-oriented companies non-techies may not have heard of. Firms like Kaspersky, SAP, and EMC work closely with teams to develop solutions to problems ranging from transferring vast amounts of data in real time from cars traveling up to 200mph, to preventing corporate espionage. Apple would fit in perfectly amidst such a roster.
It's not just the sponsors that are tech firms, though, it's the teams themselves. McLaren works with companies to provide out-of-the-box solutions to companies, even for patently mundane things like data management. Williams F1 is the same way, and recently helped reorganize a hospital's neonatal unit to better increase emergency response in infants. With the key players involved so heavily outside of the automotive world, why not the sport's owner?
Regardless of whether this actually happens, it makes enough sense to lend weight to the rumors. Will Apple actually buy Formula One? Your guess is as good as mine unless you have some inside information -- in which case, I'd appreciate the stock tip.
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