It's not just the sponsors that are tech firms, though, it's the teams themselves. McLaren works with companies to provide out-of-the-box solutions to companies, even for patently mundane things like data management. Williams F1 is the same way, and recently helped reorganize a hospital's neonatal unit to better increase emergency response in infants. With the key players involved so heavily outside of the automotive world, why not the sport's owner?
Regardless of whether this actually happens, it makes enough sense to lend weight to the rumors. Will Apple actually buy Formula One? Your guess is as good as mine unless you have some inside information -- in which case, I'd appreciate the stock tip.
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