The list of tech firms in F1 reads like a who's who of the industry
Well-known giants like Hewlett-Packard and Dell are heavily invested partners with F1 teams, as are the more insider-oriented companies non-techies may not have heard of. Firms like Kaspersky, SAP, and EMC work closely with teams to develop solutions to problems ranging from transferring vast amounts of data in real time from cars traveling up to 200mph, to preventing corporate espionage. Apple would fit in perfectly amidst such a roster.
It's not just the sponsors that are tech firms, though, it's the teams themselves. McLaren works with companies to provide out-of-the-box solutions to companies, even for patently mundane things like data management. Williams F1 is the same way, and recently helped reorganize a hospital's neonatal unit to better increase emergency response in infants. With the key players involved so heavily outside of the automotive world, why not the sport's owner?