As you can see in the demonstration video above, it's not actually a race, but it does let you order via the SYNC device in most new Fords. Simply tell your car you want a pizza, and it knows what you want from other times you've ordered. Once you confirm the order, you'd better floor it if you wan to beat the pizza guy home*, because those guys aren't kidding around.
*Don't actually floor it. Drive in a safe and responsible manner and enjoy your pizza. - The Legal Team