And so it goes, as the years progress and the Aztek is relegated to history books, that Pontiac’s biggest blunder will always be singled out as the final nail in the coffin for the entire brand. GM may have suffered through horrendous bureaucratic decision-making and numerous other commercial failures along the way, but no one will ever remember those or attribute them to its inevitable demise. The Aztek, however, will always remain a visible scar, a cautionary tale of what not to do, the one loophole to Winston Churchill’s famous quote, “Success is not final, failure is not fatal.”
Aaron Miller is the Rides editor for Supercompressor, and can be found on Twitter. He's impressed at the level of insulation the Aztek's designers had from the needs and wants of the outside world.