You've got plenty of shirts for when you're feeling ironic, aggressive, or Bears, but what about the rest of your many moods? Represent the full spectrum of "You", with Demographic tees. Hatched in an Avondale loft by two graphic designers, Demo's meant to be "more about the wearer and less about the company they bought it from" -- provided the reader can be shoehorned into one of the character traits repped by their seven restrained men's designs. The latest includes the blood red "Passionate" (human heart on left sleeve), "Musicologist" (Union Jack guitar detailed with a Great Lakes overlay), and "Independent", sporting a sea of black and blue human silhouettes offset by a single white one (so if you want to stand out, try being a...white dude). Those defined by their ailments should grab "Allergic" with its pollen-bursting flowers, while the self-aggrandizing should opt for "Creative" (with "Right Brained" printed backwards across the chest); meanwhile, "Superstitious" rocks a knocked over salt shaker, with more salt spilling down the back left shoulder -- a juju balancing act the truly superstitious would do well to avoid. Demo'll unveil at least two new tees in early '09, one specifically designed for hipsters, and certain to feel threatened and inadequate hanging next to "Urlacher Is My Daddy".