Tweaking something otherwise feminine to be manlier can make it more acceptable, like shopping...for axes! Giving treatments the same treatment, The Den.
From a dude looking to mix the easygoing feel of a neighborhood barbershop with the service level of high end salon, The Den's part spa part man-cave, with a massive tropical fish tank and four ESPN-tuned flatscreens strategically placed on the Dijon-colored walls, a feature that totally goes against the grain. You can get any level of service, from a simple cut/classic shave to more indulgent action like a businessman's manicure done in a vibrating La-Z-Boy, appropriate, as vibration often comes into play when boys are lazy. They're also rocking a pair of massage rooms (Swedish, sport, or hot stone), and giving away perks like complimentary chair massages, continental breakfasts on Saturdays, and wine tastings on Tuesdays and Wednesdays, though have enough and you may start to question why someone as good looking as you even needs a haircut.
In case all that pampering leaves you feeling decidedly un-badass, a tattoo artist's set up behind a screen in the back corner, a formerly impenetrable barrier made less so by your recent shopping trips.