Sure, momentous events and daring accomplishments are worthy of our admiration, but can they help you make that 12:30 lunch appointment at Dick's Last Resort? Yes, they can, with E.P. Martin watches.
Named for the founder's WWII fighter pilot granddad, EP's a line of four adventure-friendly analog watches -- each w/ 44mm circular faces, three ETA Swiss chronographs, and two interchangeable bands (Italian leather & a nylon "expedition strap") -- all dedicated to particularly manly events and achievements. First up's the "Sahara", a stainless steel job in three colorways (black, "sand", and the glow-in-the-dark, black-on-black "shadow"), inspired by the first major WWII US airborne assault in North Africa; then there's the ltd-edition (only 111 made) "Sahara RTS", whose face sports an Africa outline honoring three H20 Africa volunteers who ran across the Sahara, a vast expanse now littered with carb gel wrappers. Meanwhile, the cream-faced, titanium "Sahara Ti" gives props to the Russians' pioneering Cold War use of that metal in military vehicles and subs; and the ltd-edition (100 made) black-faced, red-illuminated "MotoCorsa" honors the world's premier Ducati dealership, which is just plain awesome.
EP's next drop'll be the "Cartridge" collection: square-faced timepieces inspired by the WW II-era FP-45 Liberator pistol, capable of carrying only one round at a time and envisioned as a cheap way to arm thousands of oppressed European civilians -- so, a last resort to help fight dicks.