Published On 06/02/2009 Published On 06/02/2009
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1. Iridium 1910 W North Avenue, Chicago, IL 60657

A collection of slick streetwear from a Chi biochem grad nicknamed "Mr. Platinum", Iridium (because Platinum's such a played element) still reps its founder's scientific cred compliments of a ubiquitous and prominent logo dubbed Dr. Bllouse that looks like the lab-crazed spawn of a Super Mario/Einstein/Bunson Honeydew threeway, but totally sexy.