Upbringing informs character forever, which is why those bred to be Oxford men remain dignified even in the face of tragedy, and those bred to be Cubs fans remain optimistic even in the face of the trade deadline. Putting well-bred character in your glass: Rubi Rey.
Hailing from Puerto Rico, Rubi Rey's the smoothest small-batch white rum on the planet, aged 2-3 years in white-oak barrels, and slow-filtered to minimize the impurities that can turn a beautiful sipping experience into a teeth-gritting grudge match. Each barrel's hand-selected, and left to bask in the saltwater-saturated air, sweating the wood and leaving the faintest hint of ocean (making you almost forget you live by a freezing lake). The 86-proof results can be taken down in a cocktail, on the rocks, or neat -- so-called because, after the undiluted magnificence trickles down your throat, all you can do is gratefully mumble, "Wow, that was neat".
Beyond spirits, Rubi Rey's also spearheading The 86 Collective, a digital art project hell-bent on challenging everything you think you know about art (and then some). RSVP now for the Collective's July 10 Chicago party, and get exposed firsthand to this emerging medium -- you'll seem well-bred, even if you only show because you're (rightfully) optimistic that there'll be rum.
ENJOY RESPONSIBLY EXCLUSIVE IMPORT COMPANY, MIAMI, FL. RUM - 43% ALC. BY. VOL.