Everyone knows the story of "Welcome To The Jungle": small-town guy with big city dreams moves to Los Angeles to make his mark, but before you know it he's scored product and needles, and soon he's actually selling his own pants. Well, welcome to Guise|Chic, Simon Miller Jeans
Simon Miller's a New Zealand boutique owner who emigrated to LA to live out his wildest denim fantasy: crafting high quality, minimalist five-pocket jeans that eschew both contrast stitching and ass-broidery. Everything's hand sewn in downtown LA, using raw denim culled from a handful of small, 100-yr-old Japanese mills -- a century of meticulous tradition to ensure you look good hanging suggestively in the Gibson's bar. Spring drops include the fitted straight leg, 11.5oz lightweight raw selvage "Los Angeles", the heavier (13oz) raw selvage boot cut "Columbia" (w/ hidden rivets in the back pockets), and the similarly cut "Washington", rocking a "dark, dirty vintage wash" flecked with tiny, pale stains -- a process that took 1.5 years to perfect, but would've taken far less time if those Time Life "Classic Soft Rock" commercials (hosted by Air Supply) weren't so damn compelling.
This summer, Simon'll add hand-sewn chinos to the line -- a boon for you, because no matter your dreams as a wide-eyed, long-haired naif, eventually it's "Welcome to the office, baby, you're gonna diiiiieeee".