Club Driv

A man enjoys certain inalienable rights: to protect loved ones, pursue his dreams, and drive fuel-chugging sportscars at face-melting speeds while tipping his head back to cackle into the very face of God. Guaranteeing SF'rs #3, Club Driv

Started in Vegas, Driv provides members unfettered access to a stable of exotic machines; each whip is assigned a point value that counts against your annual allotment, with each day of use costing around half that of competing rental outfits similarly unconcerned with having carbon footprints like Yeti.

At launch time, SF's Driv'll have 3 autos to choose from (Maserati Gran Turismo, Ferrari 612 Scaglietti, Aston Martin Vantage Roadster) with designs on everything from the Lamborghini Gallardo Spyder to the Maybach 57S -- for those who know that plain old Mercedes are hardly fit to keep hobos dry in when it rains.

Whichever you pick, there're no incremental usage costs, and Driv'll even bring the car to you (w/in 25 miles of their Potrero Hill clubhouse); you're only liable for gas, tolls, and any driving infractions (if you don't at least tempt fate, you must relinquish your membership card, along with your genitals).

Membership also entitles you to use of the Vegas fleet, plus access in both cities to appropriately rarified haunts: "a private venue on the 51st floor of a celebrated Casino" or "a prestigious downtown San Francisco social club" -- because the most inalienable right is to fraternize with guys who share equally inflated notions of their inalienable rights.