As Baloo slowly collected "cutes," I saw one big flaw in the experimental app: no skip button. If you have a horse (or dog) in the race to the most cutes, you're going to be faced with a hard choice if you want to see the next animal. Either you dole out a cute and aid your competitors, or lie and say that cute puppies named Maui are actually filthy gorgons.
This dilemma wears on the soul, frankly. Take note, BuzzFeed.
Baloo's sitting at 38 likes as of my writing. Give her some love if you see her out there in the wild.
Ethan Wolff-Mann is the Deputy Editor at Supercompressor. He loves animals, but unfortunately eats them too. Follow him on Instagram and Twitter.