Lifestyle

How U.K. Bookies Set The Gambling Odds On The Next James Bond

Published On 06/19/2015 Published On 06/19/2015
Supercompressor
Eon Productions

“Well, we said he's approximately at the top end of the age group they'll probably go for, he's ginger, so that's negative." says William Hill spokesman Rupert Adams.

Creative Commons

"It's the same with every market you put out, be it a James Bond market or be it who's going to win the X-Factor or Dancing with Stars. It doesn't matter."

Daily Beast
MGM

"The vast majority of times when we have seen a gamble such as this...invariably they're correct,” says Adams.

Warner Bros