Each R.V. is served in what was established as “The Perfect Pour,” Cood says. That means 2.5 ounces of vodka poured over ice in a 16-ounce Mason jar, which is then topped off with a full 12-ounce can of Red Bull. The can is given to the customer alongside the drink to top it off with the little that’s left. Other places were serving the drink when Butter first put the R.V. on the menu, Cood says, but no one else served it with the full can.
He describes the bar as the nucleus for the house and techno crowd, a group that fanned out, inspiring other bars to follow Butter’s lead. “By 2001, there wasn’t anywhere I could go without seeing Red Bull Vodka,” Cood says. “If they played techno or house [in the bar], they had Red Bull Vodkas.”
You know the rest of the story if you came of age in the 2000s. Red Bull Vodkas became so ubiquitous it just seemed like a natural combination. Trendy rooftop bars served them in little plastic cups for exorbitant prices, and dives sold knockoffs using copycat Red Bull that came out of the soda gun.
Then came the backlash of mixing energy drinks and alcohol, and then the fall. Now spotting someone drinking an R.V. in a bar is like seeing a shooting star. But not at Butter, where it’s more like gazing at a meteor shower. “It’s as popular here as it ever has been,” Cood says. “We consistently go through 20 cases of Red Bull every month, and we don’t know why but we don’t ask. People just love to drink it here.”