According to the government-authorized news source, the cheerleaders' jobs involve "buying programmers breakfast, chitchatting, and playing ping-pong with them." One Internet company that hired three such cheerleaders reported "improved job efficiency and motivation." Apparently, programmers are so overworked they don't even the time for a single cat video.
Though, If you think this case of inequality and vague sexism in the tech industry is specific to China, look no further than Silicon Valley-based tech behemoth Facebook, who released a report this summer, detailing that 70% of its employees are men. Maybe they could use some women around the office, too.