As a spiced rum dedicated to the tattoo artist Norman “Sailor Jerry” Collins, it makes sense that this bottling is a popular tattoo brand.
“The Sailor Jerry brand has the most designs at their disposal, and traditional tattooing [style] has withstood the test of time,” Malia Sioux, an artist at Black Lotus Tattoo in Columbus, Georgia, says.
According to Craig Beasley, an artist at Monument Tattoos in Tallahassee, Florida, Sailor Jerry is the king of tattoo brands. “In addition to being one of the forefathers of western tattooing, Jerry had a legendary sense of humor, which he distilled into his tattoos whenever it was (or wasn’t) appropriate,” Beasley says. “One of my favorites of his flash sheets is a full page of different varieties of sharks, likely meant to represent sailors, swarming around a 5 cent beer at the center of the page. Classic.”
Even artists and shops that don’t do alcohol logos can see a Sailor Jerry influence. Brittany Keller of Chapter One in San Diego says straight up logos aren’t a thing at her shop, but “we have a couple traditional artists who base their whole style off of Sailor Jerry and that whole culture.”
Oliver Peck, a judge of Ink Master and artist at Elm Street Tattoo, puts Sailor Jerry up there in his list of favorite alcohol tattoos “because there is so much great inspiration from Sailor Jerry Spiced Rum’s namesake Norman Collins and his legendary tattoo style.”
In fact, nearly every tattoo artist that spoke with us mentioned the brand.
“I don’t advise my customers to get any company logos unless they have an underlying symbolic meaning to them,” Ken Knox from 805ink in Santa Barbara says, adding that custom tattoos are preferable. “The obvious exception is Sailor Jerry Rum, who uses classic designs from a real artist who was a major pioneer in his time and whose flash designs you can find at nearly every shop in the world. So yes, I recommend getting as much Sailor Jerry flash as possible.”