Remember the mid to late '90s when all the best movie franchises—Batman and Star Wars being the most glaring examples—suddenly became really, really bad? You know why that happened? To make them kid-friendly, and sell action figures and other toys to kids. Christopher Nolan and J.J. Abrams thankfully saved the movies, but now it looks like the toy industry is out to take down another beloved institution: everyone's favorite chili-based condiment, Huy Fong Foods Sriracha. We can only ask...why does the world need a Sriracha bear?
The Sriracha bear, which is apparently something called a "Bearbrick," was made through a collaboration by BAIT, Medicom Toy, and graffiti artist Sket One as a San Diego Comic Con exclusive. We're still unsure how or why Sriracha bears relate to the comic and movie culture the event is known for, but no part of this makes any sense, so why not.
There are two sizes of the bear, and they both come in a set which sell—in the least logical part of all of this—for $125 a pop. People love collecting things, I guess, and Sriracha is one of the greatest condiments the world has ever seen, so live and let live. As long as they keep it to toys...don't mess with our Sriracha.
Brett Williams is an editorial assistant at Supercompressor and he consumes more Sriracha than should be humanly possible.
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