Pancho Villa, an icon of tequila, didn’t drink
Pancho Villa was a general in the Mexican Revolution, who, while leading armies on the northern border of Mexico, was frequently photographed, and even had some of his battles filmed by a Hollywood movie company. He became a folk hero in Mexican culture. According to John J. Poister’s New American Bartender’s Guide, the original way to order a tequila at a bar was “Pancho Villa style.” You may have heard of it: it’s a tequila shot, served with a lime wedge and salt. There’s also the Pancho Villa cocktail, a blend of tequila, brandy, rum, cherry liqueur, and pineapple juice, along with several other associations between the general and the liquid. But here’s the kicker: Pancho Villa didn’t drink. Quite the opposite, in fact: When he was governor of Chihuahua, he outlawed drinking completely, under punishment of—get this—death. And not just the imbiber, but their horses, dogs, and goats too. Whew! Who needs a drink?