Read this right now. It will make you smarter, more confident—every woman alive will have no choice but to desperately fall in love with you. All your friends read it, you don’t want to be considered uninformed, right? And if you don’t read it now, it may go away, forever! Also, I can promise, with 100% certainty, YOU WILL DIE A HORRIBLE METH-INFUSED DEATH IF YOU CLICK OUT OF THIS. (More Ovaltine, please!)
Advertising (the good kind, at least) falls somewhere between a science and an art-form. The Don Drapers and Peggy Olsons of the world have long used brilliantly-crafted creative and subconscious psychological cues to appeal to the masses, veiled in short-form entertainment; well-made ads can be more endearing and memorable than the shows and pages they are sandwiched between. Listed here are 14 examples of commonly used advertising techniques, separated into four key trajectories: Power, Emotional Connection, Sex, and Fear.