Loafing around eating endless bowls of Cap'n Crunch makes you pathetic. Loafing around eating endless bowls of hand-mixed, personally designed cereal, however, makes you kick total ass. Personalize your milk dweller, with [me] & goji. From two Northwestern soccer alums and a muesli-mad Swede, Goj lets you pick from over 40 artisanal ingredients to create your own breakfast Frankenstein, finally freeing you from the nut-tightening morning boost of Dr. Feelgood. Start with one of four bases (i.e., cereal, samurai wheat), then add enhancers (crunch granola, choco peanuts), never-freeze-dried fruits (blueberry, coconut, goji), and seeds and nuts ranging from sesame to macadamias to chia, popular with both Aztec warriors and pet invalids. Pick your cornucopia, name it, and MG'll hand-mix 11 cups of the good stuff that'll soon appear in your mailbox, providing priceless tittering material to the postman lucky enough to deliver "Dave's Fruity Brazilian Nuts". If terms like "organic" and "nutrient dense" sound like cereal hell, rest assured the result is some of the finest tasting bowl fodder around. Plus you'll feel good about all the extra energy you store as you sit around your apartment doing the asskickingest cartoon watching known to man.