While nuance has its place, some messages are best driven home with simplicity -- "Read My Lips: No New Taxes" was the perfect sell for voters tired of handing over their "Hooray, Beer!" money. Putting straightforward messages on your perky chest, Print Liberation, with their new shop in Northern Liberties.
After years of toiling in a Chinatown studio, the simple-message shirters have opened a playfully trippy flagship complete with a full-wall mural of a peace-signed, yin-yang smiley face, a tarp-upholstered couch that folds out to reveal a miniature grow-room (for wheatgrass!), a penny-bedazzled IKEA dresser outfitted with a car stereo, speakers, and subwoofer, and a glass-paned storefront whose block letters read "HERE IT IS", "THIS IS IT", "U R HERE". A ping-pong table acts as centerpiece shelving, displaying shirts bearing messages of grit ("I Survived the Bush Administration"), disdain ("Wall St. Sucks", "F the Economy", "My Boss Is an A**hole"), hope ("Don't Give Up", "You're Not Dead Yet"), and delusion ("My Life Rocks", "Bailout This Package"). PL-designed bumper stickers and signed prints are also available, as well as signed editions of their book, "The Screen Printing Primer", an illustrated step-by-step guide that promises readers will "Learn how to screen print blindfolded in the bottom of a ship in a hurricane!" -- at least until the captain orders them to "Bailout This Water!".
Currently offering online ordering for custom-designed shirts in lots from one to whatever, future plans involve on-site printing, allowing customers to watch as their shirts are made "like a sandwich shop" -- a place you're frequently heard saying, "Hooray, mayonnaise!".