The most successful enterprises differentiate products to snare new clientele -- with Lexus, Toyota grabbed guys willing to spend more $, while with Maybach, Mercedes grabbed guys willing to spell their names with $s. Luring in the Park Cities/North Dallas crowd by tweaking its luxe-steakhouse steez, Bailey's Prime Plus, opening Tuesday
The mammoth counterpart to the Patrizio patriarch's Vegas-meets-ancient-Greece Cedar Hill original, Bailey's new spot goes for an equally opulent, more urbanized look with a glassed-in 25ft wine vault, a room-spanning water channel lined with ficus trees, high-dollar abstract art, giant glass partitions tastefully inlaid with 24K leaf, and a sultry black/gold/red lounge whose floor-to-ceiling windows overlook a lapping sidewalk fountain, where your valet can bob for his tip. While Cedar Hill likes its meat naked, here the cuts from Chicago's Allen Brothers are offered with gourmet options -- peppercorn crust & Cabernet syrup on the 14oz Strip; foie gras topping & wild 'shroom/truffle puddle with the 10oz Filet -- while new signature slabs include Double Cut Colorado Lamb Chops w/ peach/pepper marmalade, and the four-inch-thick, 34oz Tomahawk Ribeye -- whose bone you can later use to scalp Cowboys tickets. Seafood offerings have also been beefed up (the 6oz filet/king crabcake "Steak & Cake"; Lemon Sole w/ citrus lobster butter sauce; shiitake/sesame-crusted Black & White Ahi), while the sides number 13 with the addition of 4-cheese Lobster Mac -- greedily wolf it all down, and it's only a matter of time before the Return of the Mac
To reach sweet insensibility, there's a 600-label wine list, plus 10 signature cocktails, from the Corzo Blanco/Cointreau/pineapple juice "Ultimate Margarita", to the Stoli Vanilla/White Godiva/Coco Real/Hershey's Syrup "Coco Chanel" -- order one, and no matter how much $ you drop, you're not going home with a skirt.