Greeting cards tend towards the extremes: either sentimental schlock designed to make you cry, or naked firemen saying "You're still hot" -- also tear-inducing, because you know it's a lie. Find a hilariously happy medium, with the new stuff from J-Dig.
Founded by two brothers from the desperate back-alleys of Highland Park, J-Dig's a line of physical (read: not e-) well-wishers whose subtly sarcastic illustrations earned them a 2009 Louie Award -- a greeting-industry love-fest similar to the Grammys, in that you also didn't watch them. Four-color printed on almost-too-environmentally-conscious stock, their latest batch includes everything from a holiday affair involving a pair of scantily covered chestnuts, to a 40th birthday number starring the very same humorously oversized "beer" you were drinking when you turned "21". Also on offer are brilliant new ways to say "Thanks a mill" and "Thanks for nothing", "I've Missed You" (a sly target-range job suggesting absence makes the trigger finger grow itchier), and a hipster happy Hanukkah take showing a dreidel spinning on a turntable (so, you made it out of Dre?).
A few of the cards don't appear to have any specific function, notably the head-banded, jade-necklaced femur "Rambone" -- perhaps just an understated way to tell friends with fading looks that "you no expendable".
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